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Rewriting Extinction: The Comic That Saved The Planet?

Our planet is standing on the edge of a precipice. At the time of writing, about 200 species a day are going extinct.

200. Species. A. Day.

The climate crisis is no mere concept, it's a stark reality and something that must be addressed here and now.

The choices we all make today, drastically affect the world of tomorrow.

Here at Groupia, we've always been mindful of our environmental impact, but being mindful is no longer enough; we've brought our approach to sustainability into sharp focus and are committed to improving the way we operate.

Whilst we push internally to become more eco-friendly, we also want to use our platform to shout about other great campaigns that are the leading lights in turning the tide against climate change.

Paul Goodenough - writer, producer, and former Groupia employee - is at the forefront of the battle towards a better world.

Rewriting Extinction Founder

Spearheading the Rewriting Extinction campaign, Paul has enlisted an army of experts, activists and key celebrity voices who are fighting to save the planet one species at a time.

"We're here to help inspire people from all over the world to save species from extinction," Paul explains, his passion apparent in every word, "and to rebuild the planet better than ever.

"200 species are going extinct every day, and species are all interconnected, so if we lose too many more, we'll hit a tipping point whereby the destruction will grow exponentially.

"Crops will fail, temperatures will rise, migrancy will explode, and certain species will be gone for good."

Paul paints a bleak picture of the future of our planet; except it isn't a picture, it's a photograph - a reality.

"We have maybe seven to eight years to turn this around," Paul says, "so we need to start saving and rebuilding now."

Paul understood the need to grab people's attention, he needed to get in front of as many people as possible in a way that would resonate with them on a personal level.

The answer? Comic books.

Rewriting Extinction
Rewriting Extinction
Rewriting Extinction
Rewriting Extinction

"We engage people of all backgrounds with funny, moving and heartfelt stories - mostly webcomics at the moment as that gives us the widest reach."

He emphasises, "no matter who you are, what you know or don't - don't worry! We're here to help you help the animals.

"So far, we've had over 125 million engagements, raised over £1.5 million, purchased 3,000 acres of land for indigenous people, and saved over 625 species, all in six months.

"We've got incredible contributors like Ricky Gervais, Taika Waititi, Jane Goodall, Cara Delevingne and over 300 more.

"By partnering with, and sponsoring projects from, Greenpeace, World Land Trust, Born Free, The Wildlife Trusts, Re:wild, Rewilding Europe and Reserva YLT, we want to be the single destination for anyone who wants to see immediate and tangible environmental benefits that they know they can trust and will never hassle or judge them.

"At the highest level, in time, we want Rewriting Extinction to do for environmentalism what Comic Relief did for humanitarianism."

As well as donating to this incredible cause and shouting about them on your social channels (the details of which can be found at the bottom of the article), there are many other ways you can help rewrite extinction in your day-to-day lives.

"The simplest and most powerful thing you can do is invest your money in places that repair the planet, rather than destroy it.

"Your money is 21 times more effective than going vegan or not flying.

"You can check your money at a charity run by our amazing friend and contributor, Richard Curtis."

See www.makemymoneymatter.co.uk and switchit.green.

With sites like these, within minutes, your money can be doing some good without you having to lift a finger.

Rewriting Extinction
Rewriting Extinction

"Other really simple things you can do are things like replacing your grass lawn with clover - it barely needs mowing and your lawn will be covered in bees, butterflies and pollinators - it's lazy and brilliant for the planet!

"Also, by going meat-free one day a week, you'll save about 11.8 metres-squared of marine land, three tennis courts of woodland, 435 miles of greenhouse gases.

"If you do it for two days, you'll save twice as much; three days, triple… you get the idea."

As well as asking what individuals can do on a day-to-day basis to help save the planet, it would have been remiss of us not to ask Paul what companies can do in a bid to become more environmentally conscious.

"Look at every part of your business and see what you can do that's less impactful and damaging, find projects that speak to you and partner with them.

"So, for example, you might divert a proportion of your profits to help buy and protect areas of rainforest, so every one of your customers knows that money spent with you benefits the planet."

But that's just the tip of the iceberg.

"Be creative," Paul insists, "find new ways of doing good and not only will it help the planet, but it'll show your customers that you're a company that cares about what they care about.

"The future of business isn't just pure profits anymore," Paul warns, "customers actively want to see them publicly aligning with great causes, so they know their loyalty in you, and the money they spend, is aligned to their beliefs.

"Purpose-driven businesses will soon be the norm."

Groupia recently made a commitment to plant a tree for every person we send out on a group event with us. You can read more about our awesome tree planting project here.

For More Info About Rewriting Extinction…

For more info on the Rewriting Extinction campaign, be sure to check out their website and definitely see and share some of their incredible comics.

Rewriting Extinction
Rewriting Extinction
Rewriting Extinction
Rewriting Extinction

Support Rewriting Extinction

  1. Donate at https://www.rewritingextinction.com/donate/
  2. Read and share our comics on social media (Instagram, Facebook, Twitter, TikTok)
  3. Take a few personal actions yourself! We have a whole bunch of Lazy Ways to Save the Planet for everyone from every background